Top Ten Mobile Sellers in India 2011-2012

According to Cybermedia’s 2012 annual voice and data survey, there is a reduction in the revenues of Indian mobile manufacturers which include, Nokia, RIM and LG. This is led by fall in the sales of feature phones and lower average selling values decreased the industry-wide sales by 5% to Rs. 31,215 crore in 2011-2012, which was Rs. 33,031 crore in the previous fiscal year 2010-2011.

As per the survey, there was a stronghold of domestic handset makers like Micromax and Spice (feature phones), which saw negative growth, and the entry level smartphones of several vendors saw a marginal rise.

India is one of the fastest growing telecom markets in the world. Nevertheless, in the last few months, the growth rate has slowed down from monthly additions of 12-15 million to 7.99 million in May 2012.

As per the survey, Nokia remained to be a top player in the Indian Mobile Vendors keeping hold of its leadership with 11,925 crore which is 38.2% share. Yet, it is a drop down of 7.7% over the previous fiscal year (2010-12), which amounts to Rs12,929 crore. The Finnish company lost market share in smartphones and multi-media segment to Samsung, HTC and Apple, among others, but made headway in the dual SIM phones category.

Samsung grew 12.7% of its revenues to 38% from 25.3% share amounting Rs 7,891 crore. Samsung’s Galaxy Note, a hybrid between smartphone and tablet was a pioneer. It sold 40,000 units each month since the launch in late 2011.

Domestic mobile company Micromax stood on third position with the revenues of Rs. 1,978 crore with 6.3% market share, which has dropped down 13% compared to the previous year.

BlackBerry is on fourth position with its revenue dropped 25% to Rs. 1,460 crore with a market share of 4.7%.

Karbon mobile is on the fifth position with the revenue of Rs 1327 crore, which was Rs 1004 crore in the previous fiscal.

This year HTC saw its revenues more than doubling to Rs. 923 crore in 2011-12 from Rs. 450 crore. Its market share stood at 3% and ranked at top six.

On the contrary, LG saw a greatest fall in its revenue this year, which fell 57% down to Rs. 780 crore in 2011-12 from Rs 1,834 crore in 2010-11. It stood in eight position.

Spice is on seventh position with its revenue of Rs. 790 crore, Huawei is on ninth position with its revenue of Rs 760 crore and G’Five is on tenth position with its revenue of Rs 670 crore.

As buyers are in search for applications beyond voice and SMS the market will see fight for high end feature phones and additionally strengthened smart phones. Buyers are also seeking to steeper price drops and more features in the same price.