If you are in love with the Galaxy S3, it will love you too!
When Samsung started creating the Galaxy S3, they obviously had one thing in mind; they won’t leave anything for the masses to complain. A quad-core processor, 50 GB dropbox onboard storage, Near Field Communication (NFC) capabilities, S Voice, Smart sight and what not. Even in terms of the screen display, they have deviated from the traditional R-G-B and instead are using a PenTile Amoled display this time.
If one is not aware, Pentile screens arrange the pixels in Red-Green-Blue-Green subpixels, a Green pixel extra, instead of the traditional Red-Green-Blue screen. This extra green pixel allows for precise color reproduction in about 2/3rds of the subpixels, and which converges to a thinner profile screen. The PenTile AMOLED helped Samsung in producing a thinner Galaxy S3 as well.
This is not about color reproduction primarily; as Samsung has focused on the durability also to a large extent. In an exclusive interview, Samsung marketing Chief Philip Berne told that the green pixel has the tendency of more degradation compared to the rest in any display. This leads to decline in the screen of an RGB display. Now since PenTile screens operate on the phenomenon of this extra pixel, the drop is comparatively lesser there. The higher pixel density also gives these displays better viewing pleasure.
This durability has been developed keeping in mind the consumer behavior of not changing smartphones for a longer period, for more number of years. So if you are in love with the S3, it will take care of you too!