Google Nexus 7 seems to be giving a good competition to Apple
New ad spot for the Google Nexus 7 seems more effective than the Apple commercial as reported by a research firm
Now with another example Google have proved that they might be the only company that can beat Apple. A research firm claimed that Google’s new ad spot called Camping that promotes the new Google Nexus 7 tablet shows effectiveness than Apple’s Latest commercials.
To measure the effectiveness of the ads Ace Matrix, has showed the ads to 500 individuals who gave scores in area like persuasiveness and likelihood of watching again. According to Jonathan Symonds the research firms exec VP-marketing mentions that Google has taken strong emotional appeal and married that with strong product demonstration.
As reported by AdAge, the latest Apple ads showing a fictional Apple Store Genius Bar employee have been a ‘mixed bag’. As the report revealed the version showing the Apple employee on the street ‘scored in the bottom quintile’ however the plane version was under-middle quintile.
So now we can say that Google have really proved that they can be a good competitor for the Apple. So far Nexus 7, has proved to be one of the most popular tablet PC to date and has been reported to have been sold out in most of the stores including Google’s own online store. The Jelly bean which has been introduced with the Nexus 7 has now already been running on 0.8 percent of the total number of Android device worldwide.
Source:
Chirantan
