Multiple smartphone brands have been struggling to sustain in the competitive smartphone market in India. However, only few have been able to make their presence felt. Coolpad has been a big winner among the competition, thanks to its quality products and a disruptive pricing. The innovative brand operates in a customer centric model and is being touted as China’s top smartphone manufacturer. The company has been garnering almost $3 billion in revenue each year.
Smartphones have become an integral part of modern life. We want all the features a smartphone can have at an affordable price, without compromising on quality. Brands have to come out with products to meet these unrealistic expectations at every step, to stay relevant. Lets see How Coolpad is leading the Indian smartphone price war with its affordable pricing!
The root of the Coolpad’s success is superior quality products. The combination of premium features and affordable pricing has made Coolpad a favorite among Indian users. In fact, Amazon India has recognized Coolpad Note 3 as the No. 1 in customer satisfaction. As per customer feedback and product reviews at Amazon.in, the Coolpad Note 3 smartphone came on top in the customer satisfaction parameter.
Since it’s entry in India, the Coolpad smartphones have been receiving positive reviews across the board. The very successful ‘Coolpad Note 3’ can be spotted in most of the ‘Best Of’ lists. Premium specs like 3GB RAM and cool features such as a fast fingerprint sensor, at budget price are hard to resist.
The Coolpad smartphones come with most of the latest features, from 4G or USB connectivity to ‘selfie’ focused cameras. The Coolpad Note 3 and Note 3 Lite garnered lot of eyeballs with their finger print scanner. The OS also comes with several additional features. Superior technology usually wins with users, despite the brand. Coolpad Max offered features like Fast charge, dual feature [dual 4G], along with a powerful processor and huge RAM. While Coolpad Note 3 offered 4G connectivity along with Dual SIM feature and GPS at an affordable price to address connectivity requirements.
The Instagram generation can’t live without a camera. The Coolpad Note 3 offered a 13MP rear camera and LED flash along with a 5-megapixel camera on the front. Camera features include quick launch, amazing auto-focus and shutter speed a great camera app. All this in a sub-10K price segment clearly attracted more users.
Just like themselves, users also need their smartphones to look amazing. The ‘light and slim’ factor has become the basic requirements for new smartphones. Coolpad has a tradition of bringing premium looking devices to India. The Coolpad Max sports a premium Metal Body design with full metal chassis, matte, bead-blasted backside forged from aluminum alloy along with a 2.5 D Curved Glass. The premium design stood out in its price segment.
When it comes to younger demographic, the price factor has helped the company a lot. The Coolpad Note Lite saw great success as it offered premium features at a budget price. Coolpad also has smart channels in place for marketing and sales. It has partnered with online e-commerce portals like Snapdeal to sell its smartphones in India.
The 3GB RAM has been an actual game-changer, when it comes to blurring the line between flagship and mid-range smartphone category. The 3GB RAM featuring smartphones stand out among the crop. Smartphones such as Coolpad Note 3, featuring 3GB RAM in the under 8K pricing segment have done really well with the customers and reviewers alike. Coolpad’s philosophy of offering optimum value for your money has turned out to be it’s USP. The Coolpad Note 3 was the first device to have a fingerprint sensor at that price point and ended up selling almost 25000 units within 12 seconds of their first flash sale. Since then the company has been coming up with superior products.
Recently, it launched Coolpad Note 5 at just Rs. 10,999. Along with traditional Coolpad features, the new Coolpad Note 5 sports a 5.5-inch display with full HD [1080p] and massive 4GB of RAM. It runs on Android 6.0 Marshmallow with Cool 8 UI on top and is backed by a huge 4,010mAh battery with quick charging technology. Once again Coolpad has upped its game. The Coolpad Note 5 is one on the best smartphones in the market right now.
Smartphone market is very competitive and Coolpad is not settling in. Its amazing ‘value for money’ philosophy has paid off so far.