Coolpad : A Game-changer in the Smartphone market?

Multiple smartphone brands have cropped up in the past decade. While many are still struggling to sustain in the competitive market, few have been able to make their mark too. One such brand is Coolpad, which has become an innovative global smartphone brand that operates in a customer centric model. It has been garnering almost $3 billion in revenue each year and is being touted as China’s numero uno smartphone manufacturer. Lets get in to the factors which make it a game changer.

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History

Established in 1993 in Shenzhen, China, the company was listed on the main board of the Hong Kong Stock Exchange in 2004. Between 2010 and 2012, the company’s sales revenue grew at a compound annual rate of 67 per cent. Coolpad was ranked as the 6th largest global smartphone OEM during the 2nd quarter of 2013 by TrendForce. IDC has also recognized Note 3 Lite among the top 10 best selling smartphones.

Technological Expertise

In terms of technology, many patents including the ‘Dual-mode and Dual-standby Technology’. The company launched the world’s first CDMA/GSM dual-mode, dual-standby smartphone. It is one of the few brands which has a 100 per cent company owned manufacturing facility.

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Quality & Pricing

One of the reasons behind its success is the affordable pricing of superior products. Amazon has recognized Coolpad Note 3 as the No. 1 in customer satisfaction. According to feedback and product reviews at Amazon.in, the Coolpad Note 3 smartphone came on top in the customer satisfaction parameter. The Coolpad smartphones have been receiving positive reviews across the board, since it’s entry in India. In the Indian smartphone market, the company has been coming up with high quality devices, game-changing specs and innovative design. The Coolpad Note 3 can be spotted in most of the ‘Best Of’ lists in it’s price range.

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Conclusion

Unlike other Chinese smartphone manufacturers, Coolpad’s philosophy of offering optimum value for your money has turned out to be it’s USP. Instead of cashing on a brand image or marketing, the company has been focusing on bringing in something new. These efforts seem to pay off too. For example, the Coolpad Note 3 was the first device to have a fingerprint sensor at that price point and ended up selling almost 25000 units within 12 seconds of their first flash sale. So far, the Coolpad has been a game changer in the smartphone market by upping the ante in ‘value for money’ smartphone market and forcing competitors to follow the suit. Lets see how it holds up in the future.

Check out their latest offering – the Coolpad Mega 2.5D 

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