Blackberry 10; you must fight just to keep RIM alive
Research in Motion (RIM) has patience. While the actual Blackberry 10 is yet to be unveiled, RIM has granted prototypes or (reference devices as you may call) to the developer community obviously keeping this in mind “Take your time; but we need a winner Blackberry 10”. The company has tremendously suffered during the past few years and it continues to be so; till we see something new; and that is the Blackberry 10.
“The purpose of this is to keep the development community engaged with the current BlackBerry platform,” added Lam. “They need to reaffirm that, BlackBerry 10 is not that far off and to keep the excitement building. For them it is about keeping the party going, so to speak.”
“The platform has been built to give developers the ability to create amazing content and a great user experience. The support and excitement we already see from developers is both rewarding and encouraging. We are hearing every day from partners who want to start building and showcasing their work on BlackBerry 10.”- Reportedly said Martyn Mallick, vice president, global alliances and business development at RIM.
So that’s one story; on the other hand RIM has provided virtual keyboards this time as opposed to the always physical QWERTY phones. That’s required; true. Most Blackberry aficionados would still follow the physical QWERTY to the grave, but then a virtual one would definitely be welcomed. Moreover, these developers have to increase the number of apps in the blackberry store. It’s still less compared to Android and iOS. If all of these are addressed, then comes the browser. It’s high time they change it; because multiple updates haven’t been able to do that. Sure, there are a lot of customers waiting for these to happen; they would want these in a smartphone at least, with the “Blackberry” name engraved in it. No Android, No iPhones!
And finally the carrier support. We have covered few days back wherein carriers now are obsessed with Apple and soon will be with Android too. In that scenario, they would have Windows and Blackberry as the prime options to look at. Although Verizon and AT & T have not spoken about it; it’s evident. Carriers simply cannot allow an Apple or a Google to establish Monarchy here. And stealthily, in turn, Microsoft and Blackberry is likely to benefit.
Let’s look forward to the launch of blackberry 10 then; RIM’s only hope.